Composed for Bold development.
Each commission below was designed and delivered by Serry Design International — a single architectural voice, calibrated to the brand and the brief.
El Sherouk Mall Club house
Mix-Use · El shorouk city, cairo, Egypt
Strategically located in the District 7 Services Center of El Shorouk City, the Beauty Park Concept is an innovative retail and biophilic wellness center designed to harmonize premium commercial offerings with specialized healthcare. Situated on a prominent 7,583 msq site with a carefully considered 3,564 msq building footprint, the development serves as a comprehensive destination for physical, emotional, and social well-being.
Selected Commissions
Mix-Use · New Cairo, Egypt
Elite Mall 2
Elite Square 2, located in New Cairo, Egypt, represents a sophisticated architectural evolution of the modern clinic hub and commercial destination. The primary design concept embraces a fractured, dual-block massing strategy that responds dynamically to its prominent corner site, establishing an open and inviting urban edge.
Mix-Use · New Cairo, Egypt
Elite Mall 1
Elite Mall 1 is a premium 3,414 sqm mixed-use development by Bold Development, strategically located in the heart of New Cairo. Designed as a sophisticated neighborhood hub, the project offers a curated selection of retail spaces and professional medical clinics.
Residential · New Cairo
Villa Chouiefat
Located in the vibrant landscape of New Cairo, this contemporary residential villa presents a bold architectural statement that masterfully balances monumental massing with intimate, lived-in warmth. The exterior facade is a study in material contrast, pairing sleek, dark stone cladding with rich, textured wood panels accented by subtle geometric fretwork motifs.