About
Architecture treated as a living being.
An international architecture practice founded in Cairo in 1997 and led by Arch. Ahmed Serry — composed on a single principle: simplify, don't complicate.
Est. 1997 · Cairo, Egypt
Principal
Arch. Ahmed Serry.
Founder · Principal Architect · Educator
"Treat every building as a living being — let it breathe with its city, and outlast its moment."
Selected work — Pyramid Mall
Biography
Ahmed Serry began his career as a teaching assistant in the Faculty of Fine Arts at Helwan University, where he formed an enduring conviction that architecture is, above all, an act of composition — a craft that rewards rigour and patience.
Professional Journey
In 1997 he founded Serry Design International in Cairo. Across nearly three decades, his portfolio has grown to more than 2,000 completed projects — banks, headquarters, hotels, mosques, residential compounds and urban masterplans realised across Egypt and the Middle East.
Architectural Vision
His work integrates seamlessly into its surroundings: designs that embrace their time, honour their history and culture, and reach toward the future. The brief is simplified until what remains feels inevitable — quiet, durable, and unmistakably his.
Leadership
He leads a multidisciplinary team of architects, interior designers and urban thinkers — a practice organised around composition rather than hierarchy, where every project is reviewed at the principal's desk before it is delivered.
Achievements
Repeatedly commissioned by Egypt's leading banks (Bank Misr, Banque du Caire, CIB, EG Bank, BLOM), telecoms (Vodafone, Etisalat), international hospitality brands (Steigenberger), and the developers shaping the New Administrative Capital.
Legacy
Beyond the built work, his legacy is a school of practice — generations of Egyptian designers trained under him carry the same principle outward: simplify, don't complicate.
Geographic Reach
From Cairo, composed for the region — and beyond.
Built work across Egypt, Saudi Arabia, the UAE and Syria. One architectural voice, calibrated to four countries and counting.